Morris became an adviser to the Bill Clinton administration after Clinton was elected president in 1992. Morris encouraged Clinton to pursue third way policies of triangulation that merged traditional Republican and Democratic proposals, rhetoric, and issues to achieve maximum political gain and popularity. He worked as a Republican strategist before joining the Clinton administration, where he helped Clinton recover from the 1994 midterm elections by convincing the President to adopt Republican policies.
The president consulted Morris in secret beginning in 1994. Clinton's communications director George Stephanopoulos has said that "Over the course of the first nine months of 1995, no single person had more power over the president". Morris went on to become campaign manager of Bill Clinton's successful 1996 bid for re-election to the office of President. His tenure on that campaign was cut short two months before the election, when it was revealed that he had allowed a prostitute to listen in on conversations with the President. Morris then turned his focus to media commentary. He now writes a weekly column for the New York Post which is carried nationwide, contributes columns and blogs to both the print and online versions of The Hill, and appears regularly on the Fox News Channel for political commentary. He is also President of Vote.com, a website which conducts polls on "important public issues and other topics" and then emails results to "important decision makers" in government.