The National Football League continued to see its ratings slip over the weekend, with their flagship ‘Sunday Night Football’ game falling to the lowest-levels seen this season, reports Deadline Hollywood.
The head-to-head match-up between the Kansas City Chiefs and Houston Texans saw yet another drop in television ratings over the weekend, dipping three points just hours after Vice President Mike Pence stormed out of another NFL game after athletes protested the national anthem.
“In a seemingly ever-escalating political atmosphere for the ratings-battered league, that marks a 3% dip from last week’s [Sunday Night Football] when the Seattle Seahawks beat the Indianapolis Colts 46-18. That is also a season low for SNF in a season that has been mired in controversy and ratings decline,” said the article.
The beleaguered league is under fire from angry fans after weeks of player protests during the performance of the national anthem, with many choosing to “take a knee” as the stadium salutes the men and women of the US armed forces. As a result, ratings for the NFL have been in a free fall; with ticket sales, merchandise, and television viewership all down from this time last year.
The President kicked off a media firestorm last month when he called for national boycott of the National Football League until owners and officials ban player protests during the national anthem. After weeks, several teams -such as the Dallas Cowboys and Miami Dolphins- have announced that all players will stand at attention during the ‘Star-Spangled Banner.’