The National Football League is slowly coming to terms with their disastrous 2017 season, with analysts and network executives predicting the NFL is set to lose nearly half a billion dollars as ratings plummet across the country.
According to sports website ‘Outkick the Coverage,’ television networks and the NFL have already lost “several hundred million in lost revenue” so far this season, and if the trend continues will lose upwards of $500 million by the Super Bowl.
“There is agreement that the NFL needs to find a resolution to the protests, but the most alarming thing for the league and its TV partners is simply eliminating the protest won’t return the NFL to its ratings golden era, just two short years past,” writes Outkick. “There’s a significant belief that the league’s TV partners, who are facing up to $500 million in losses this year, need a fundamental restructuring of TV windows to avoid losing even more money in the years ahead.”
The shocking predictions come as the NFL continues to struggle with internal fighting between team owners and Commissioner Roger Goodell over how to right-the-ship following months of player protests during the national anthem.
President Trump foisted the issue of professional athlete’s “taking a knee” to the national spotlight earlier this year, when he called for a total boycott of the NFL until league officials and team owners officially ban players from making political statements during the performance of the national anthem.