The embattled National Football League suffered another terrible setback this week, with television viewership for all three games down double-digits from the same time last season; leaving officials and owners wondering just how low can the ratings go.
Despite a stronger-than-average rating for the Pittsburgh Steelers head-to-head match-up with the New England Patriots, the much-watched game did little to help a disastrous 2017 season, marred by dozens of players “taking a knee” during the national anthem.
According to the New York Post, the ratings for the NFL’s three flagship games were down double-digits as the league entered its 15th week.
“‘Thursday Night Football’ was the week’s biggest loser, down 40 percent, despite being telecast on NBC and NFL Network — as well as streamed by Amazon,” writes the Post. “NBC’s ‘Sunday Night Football’ and ESPN’s ‘Monday Night Football’ also posted double-digit declines.”
“On ‘SNF,’ the Dallas Cowboys’ win over the Oakland Raiders drew a respectable 19.2 million viewers — but it was down 26 percent from last year,” the author adds. “On ‘MNF,’ the Atlanta Falcons beat the Buccaneers in a game won by a field goal. Yet viewership was down 16 percent from 2016’s Carolina Panthers-Washington Redskins game.”