A group of our nation’s veterans decided to honor their fallen brothers and sisters in a very American way over Memorial Day Weekend.
Veteran-owned, Nine Line Apparel teamed up with 11 other companies—including Black Rifle Coffee Company—to sponsor Jeffrey Earnhardt’s car in the Coca Cola 600 in North Carolina. The names of 617 fallen service members were emblazoned on the hood of Earnhardt’s car.
In the lead-up to the race, Nine Line Apparel sold a t-shirt to benefit the non-profit, Angels of America’s Fallen, which provides support to children of fallen military members and first responders. With each purchase of a t-shirt, customers were encouraged to submit a name of a fallen service member to be included on the hood of Earnhardt’s car.
On Sunday, Earnhardt and retired Army captain and CEO of Nine Line, Tyler Merritt, presented Angels of America’s Fallen with a check for $ 15,000.
Angels of America’s Fallen CEO, Joe Lewis told Fox News, “It brings awareness to the fact that there are thousands of children of our fallen that are out there trying to go through their childhood, the most crucial…years without the support or guidance of their parent. It’s really important that as a nation we help those children mitigate the risks they face of increased anxiety, depressions, substance abuse, dropping out of school and even suicide.”